We’re excited to announce that next week we’ll be opening up registration for the 2021 California Coast 500 🎉 The original and world’s greatest California mileage challenge is back and it is better than ever.

In today’s Run Local Wednesday edition we sit down with Jamil Coury on @RunLocalEvents IGTV. Jamil is an entrepreneur, co-founder of Aravaipa Running, Salomon Ultra Trail runner, manufacturer of our California Challenge medal 👇, and a positively infectious person you want to be around.

While we reflect on the last 12 months, we are looking to the future with optimism and a hopeful return to racing in California at the events you love. The California Coalition of Endurance Sports has been a voice for event companies and athletes alike to make this happen in the Golden State by providing resources as well as spearheading legislative efforts.

Over a year ago the San José Shamrock Run 5K & 10K became one of the first running events in California to cancel due to the COVID pandemic. But, it didn’t stop us. We continued to support all of you with new virtual experiences as well as content and you supported us back. Thank you ❤️

🍀 This week the Run Local community is putting on their best St. Patrick’s Day green, finding their own start lines, crushing their #SJSHAMROCKRUN, and celebrating!

Over the weekend, one of the Bay Area’s specialty run retailers, A Runner’s Mind (ARM) in Burlingame, was broken into for a second time. That sucks. Big Time.

Specialty run retailers are often called the lifeblood of the running industry because they are so much more than just a place where you go to buy shoes. They support local events, groups and so much more.

Run Local had the pleasure of catching up with three-time U.S. 5k Champion, writer, entrepreneur and activist Lauren Fleshman. She is currently coaching a women’s pro group for Oiselle called Littlewing Athletics, pushing the pace on nutrition with Picky Bars and stirring the pot whenever she encounters inequality.

Today on Run Local Wednesday we’re thrilled to welcome Salomon to the Run Local Bay Area family. Together the partnership will deliver unique pop-up runner experiences to showcase the Salomon brand’s road and trail products to runners in the Bay Area who are increasingly itching to get outside together as it becomes safer to do so.

San Francisco, CA (March 3, 2021) – Run Local® is pleased to announce a new partnership with Salomon Group, where the industry leading trail footwear and running brand will support Run Local ® Bay Area’s 2021 year-long collection of locally-themed events known as the Run the Bay Series – the San Jose 408k, Across the Bay 12k & 415k, and the newly re-branded Salomon East Bay 5k/10k. Additionally, the brands will jointly create unique pop-up runner experiences to showcase the Salomon brand’s road and trail products to runners in the Bay Area who are increasingly itching to get outside together as it becomes safer to do so.