2022 partnership to include expanded activations in the San Francisco Bay Area, including presenting sponsorship of the 39th Across the Bay 12K & 5K as well as its Battle of the Bay 5K Series.
San Francisco, CA (March 11, 2022) – Run Local® welcomes the return of the Salomon Group to its Bay Area community. The innovative running brand will support Run Local ® Bay Area’s 2022 year-long collection of locally-themed events known as the Run the Bay Challenge Series – the San Jose Shamrock 5K & 10K (March 12), San Jose 8K & Half Marathon (April 24), Across the Bay 12K & 5K (August 28) presented by Salomon and the East Bay 5K/10K (October).
With a full calendar of live events welcoming the Bay Area running community in 2022, the two organizations will once again introduce runners to Salomon’s latest footwear and apparel at a variety of pop-up experiences in partnership with local retailers. This will include an expanded competitive athlete focused Battle of the Bay 5K, which will grow into a four-event challenge, with the first three serving as regional qualifiers into the Fall championship. Athlete invitations and additional details will be revealed in the Spring.
“Salomon’s leading industry products are the perfect companion for the Bay Area runner who run on the epic mixed terrain that defines the region from the hills of San Francisco to the speed of San Jose,” expressed Run Local Events President, Aaron Jacobsen. “We’re once again excited to partner with Salomon who share the same community-driven values that drive all of us at Run Local.”
Erin Cooper, Salomon’s Run Marketing Manager for North America, added, “At Salomon, community is at the core of everything we do, and in the Bay Area there is no one who does community better than Run Local. From their lineup of stellar events to their network of ambassadors, they are so immersed here and we’re thrilled to be a part of that experience. This partnership will allow us to share the Salomon running brand in a more meaningful way with runners as we launch exciting new products this summer and fall.”
More information on Salomon can be found at www.salomon.com.
For more information on Run Local visit www.runlocalevents.com.
About Salomon:
Born in the French Alps, Salomon has been playing around the world since 1947. Our passion for outdoor sports, new technologies, and craftsmanship has driven us to create progressive gear for those looking to play in the great outdoors. We promote the challenge of mountaintop running, the mindfulness of a forest hike, an urban exploration, and everything in between. A light-hearted maverick, we stay curious, playful, and optimistic while holding dedication and passion for our communities, our planet, and the products we produce. Salomon enables us to play and inspires us to connect. With a thirst for life and yearn for possibility, it’s #TimeToPlay.
About Run Local®
Since 2012, Run Local has brought locally produced events to California that celebrate its runners, artists, and unique regional diversity. Its annual series of events include the San Jose Shamrock Run 5K & 10K (March), San Jose 8K & Half Marathon (April), California Coast 500 Mile Challenge (Summer), Across the Bay 12K & 5K presented by Salomon (August), the Salomon East Bay 5K & 10K (October) and the Santa Barbara Half Marathon (November).
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