California Coast 500 Summer Mileage Challenge Welcomes Runners from Around the World on an Interactive Experience to Run the One

Registration is now open for participants to run, walk or cross train their way up the iconic Highway 1 between Memorial Day, Monday, May 31 and Labor Day, Monday, September 6; Stephen & Ayesha Curry’s Eat. Learn. Play. Foundation official charity partner 

San Francisco, Calif. (May 25, 2021) – Bay Area-based event production company Run Local® welcomes participants from around the world back to the original and greatest California summer mileage challenge – the California Coast 500. From Memorial Day, May 31 to Labor Day, September 6, individuals and relay teams can choose to run, walk or cross train their way to 100, 250, 400 and 500 miles in an interactive experience up the iconic Highway 1. Participants are also encouraged to support the event’s official charity partner, Stephen and Ayesha Curry’s Eat. Learn. Play., which works to ensure kids have access to the three vital pillars of a healthy childhood — nutrition, education, and physical activity.

“For 2021, we’re doubling down on features as well as the overall experience to bring people together from around the world on a shared fitness journey along a section of the world we call home,” commented brand President, Aaron Jacobsen. “Partnering with Eat. Learn. Play. is equally important to bring awareness and raise money for a local organization making a direct impact on children’s lives in the Bay Area and around the country.”

The Run Local community will gather on the virtual Santa Monica Pier starting line and strive to hit their mileage goal up to the 500 mile milestone at San Francisco’s Golden Gate Bridge. Participants will get access to an exclusive summer mileage package that includes:

  • Interactive journey up Highway 1, including a white-label leaderboard developed by PWR Lab, automated messaging along the participant’s journey with digital badges, story-telling and a new “Endless Summer” option to keep going beyond 500 miles.
  • Weekly challenges to motivate all summer long with prizes from our partners.
  • Training plans designed by the Chaski Endurance Collective and their world-class coaches.
  • Surfboard inspired medal, super soft event shirt and commemorative bib. Digital-only package also available.

“We are really honored to be partnering with Run Local, and their passionate participants this year. In fact, I’m so excited that I’ve decided to take part in the challenge and try to run 500 miles,” said Chris Helfrich, CEO of Eat. Learn. Play. “By being this year’s charitable beneficiary, their generous contributions will go directly to the deserving children, families and programs that we’re supporting in Oakland.” 

To learn more about the California Coast 500 visit Participants are also encouraged to share their story with #CALIFORNIACOAST500 on Instagram, Twitter and Facebook.

About Run Local®
Since 2012, Run Local has brought locally produced events to the San Francisco Bay Area celebrating its runners, artists, and the unique diversity of each region. Its annual Series of events includes the Amazon San Jose 408K Race to the Row (February), San Jose Shamrock Run 5K & 10K (March), Silicon Valley Half (April), Across the Bay 12K & 5K (July) and The East Bay 510K – 5K & 10K (October). For more information, visit and join us on social @RunLocalEvents. Hashtags: #californiacoast500 #runlocal 

About Eat. Learn. Play.
Founded by three-time NBA champion and two-time MVP Stephen Curry and entrepreneur, host and two-time The New York Times bestselling author Ayesha Curry, Eat. Learn. Play. seeks to unlock the human potential of every child. Focused on youth in underserved communities, the foundation’s programs are anchored around three core values vital to a successful childhood: nutrition, education and active living. As emerging figures in the tech and food spaces, the Curry family is committed to increasing access to quality education for K-8 students, driving innovation and creativity and paving the way for bright futures. Eat. Learn. Play.’s education focus furthermore extends through literacy with a goal to close the grade level reading gap between low-income and minority students and their peers.  The foundation’s localized programs provide nutritious food for children in low-income neighborhoods to reduce childhood hunger, the tools to learn about holistic wellness and environments for safe play. Since the beginning of the pandemic, Eat. Learn. Play. has partnered with local agencies, nonprofits, and restaurants to provide over 16 million meals and 10 million pounds of groceries to Oakland families, and others in need.

Stephen and Ayesha Curry cover all Eat. Learn. Play. operating costs so you can give knowing 100% of your donation supports their key focus areas. To learn more about Eat. Learn. Play., visit