San Francisco, CA (March 3, 2021) – Run Local® is pleased to announce a new partnership with Salomon Group, where the industry leading trail footwear and running brand will support Run Local ® Bay Area’s 2021 year-long collection of locally-themed events known as the Run the Bay Series – the San Jose 408k, Across the Bay 12k & 415k, and the newly re-branded Salomon East Bay 5k/10k. Additionally, the brands will jointly create unique pop-up runner experiences to showcase the Salomon brand’s road and trail products to runners in the Bay Area who are increasingly itching to get outside together as it becomes safer to do so.
As a leader in the footwear, running, and outdoor industries, Salomon’s mission is to encourage a sense of epic adventure in one’s own locale. Pairing this with Run Local’s drive to connect runners with each other and their communities will push runners to explore and discover like never before through traditional races and new innovative engagements and programs in the virtual space.
“This partnership allows us to continue to create safe accessible experiences and digital content that adds an additional fun and adventurous element to our daily mission of supporting local communities through the power of running,” said Run Local Events President Aaron Jacobsen. “Along with Salomon, we plan to set the bar extremely high for the re-imagined post-pandemic running scene in the Bay Area in 2021 and beyond.”
Erin Cooper, Salomon’s Run Marketing Manager for North America, added, “what the team at Run Local® has created is truly special, from the people they work with, to the events they produce, and the charities they support. The San Francisco Bay Area is consistently rated as one of the fittest and best running cities in America, and at Salomon we’re looking forward to being a major part of Bay Area athletes’ safe re-immersion into the live running experience.”
From the South Bay to the Golden Gate Bridge, Run Local® and Salomon invite you to join the journey. In 2021, The Bay Area’s start line is Salomon.
Born in the French Alps, Salomon has been playing around the world since 1947. Our passion for outdoor sports, new technologies, and craftsmanship has driven us to create progressive gear for those looking to play in the great outdoors. We promote the challenge of mountaintop running, the mindfulness of a forest hike, an urban exploration, and everything in between. A light-hearted maverick, we stay curious, playful, and optimistic while holding dedication and passion for our communities, our planet, and the products we produce. Salomon enables us to play and inspires us to connect. With a thirst for life and yearn for possibility, it’s #TimeToPlay.
About Run Local®
Since 2012, Run Local has brought locally produced events to California that celebrate its runners, artists, and unique regional diversity. Its annual Series of events include the San Jose 408K Race to the Row (February), San Jose Shamrock Run 5K & 10K (March), Silicon Valley Half (April), California Coast 500 Mile Challenge (Summer), Across the Bay 12K & 5K (July), The Salomon East Bay 510K – 5K & 10K (October), the Santa Barbara Half Marathon (November) and the new California Challenge (Annual).