I CANNOT BELIEVE IT HAS BEEN 10 9.5* YEARS SINCE THE INAUGURAL San Jose 408k “Race to the Row” in 2012.
At the start of 2012 I was leading a skeleton -yet spirited- crew into the first production of our first owned running event. Soul Focus Sports was a relatively new venture, but we had already been hired to produce a couple of races including the San Francisco Giant Race and the Summer Scamper for the Lucile Packard Children’s Hospital. We had never started an event of our own. The pressure is on when it’s your name on all the permits, all the marketing, all the sponsorship, and you’re promising the world to numerous stakeholders. It’s a game changer. The buck stops with you.